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Are You Ready To Start Your Own Business

How can you make sure that you are among the winners rather than the losers in this high stakes game? The answer is inside of you. You must ask yourself four key questions to determine whether your own small business will survive and thrive.

Every year millions of people answer “Yes” to that question and every year that answer costs many of them money, time, confidence, and heartbreak. The Small Business Administration estimates there are 580,900 new small businesses opening each year and that number does not include the small one-person entrepreneurships that pop up every day. However even if you are your business’s sole employee then there is still something to be learned from the SBA’s numbers.

According to the SBA, two-thirds of new businesses survive at least two years and 44 percent survive at least four years. Two of the key factors in the businesses survival and ability to thrive: the owner’s education level and the owner’s reason for starting the firm in the first place.

1. Are You Ready

Have you mentally prepared yourself for the switch from employee (or student or whatever label fits you currently) to boss. You are going to be the one making decisions now about everything from office products to product line. This total control is one of the driving forces behind many people who take the plunge into starting their own business but it is also one of the elements that drives new entrepreneur crazy. When you start out there is an endless list of decisions that need to be made and new questions crop up every day.

Even more important you will need to remember that in a small business you will wear many hats. Even if you manage to start out with one or more employees you will each fulfill more than one role in your new business. And if you are running a one-man or one-woman show then you serve in every capacity from file clerk to maintenance crew to salesman to CEO. Can you handle switching from task to task and role to role like that? Are you willing to make those switches?

Similarly, have you prepared your family and friends for this switch in attitude. Your life is going to change — probably pretty drastically — and that change can have a positive or negative impact on your family life and social interactions. It will make things much easier if your friends and family are supportive going into the process.

2. Where Is Your Niche?

Have you identified your niche yet? One of the reasons many businesses fail is that they fail to focus on a target audience. Yes if you are a major discount chain then you can sell everything from peanuts to wallpaper but this type of business requires vast resources that just aren’t available to the small business. But small businesses dominate the marketplace (creating more than 50 percent of the private gross domestic product last year) by finding a different approach — a niche.

Knowing your niche means you are better able to find, target, and maintain your customers as well as provide the best possible goods and services to that customer base. That focus is one of your best chances to not only survive but to thrive in a very competitive marketplace.

3. What Is Your Plan Of Action?

Another key factor in the survival and ultimate success of your business is how much planning you do before you open your electronic or physical doors. You need to decide if your business will be based on the internet or include more traditional models. Are you going to work full-time or part-time at your new business? Are you going to hire help or go solo? Have you written (or at least outlined) your business plan? Dreaming, thinking and planning can save you much trouble and waste later when things are hectic and problems strike. Planning can also help keep you focused and to balance your spending and time.

4. Who Are You Going To Call?

At some point, no matter how experienced a business person you are, you will need help. You will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead you to places you never imagined. No matter how much planning and experience you bring to your new position as CEO the unexpected will arise. How will you cope with this? It is important to recognize that no business is an island. It is not failure to seek help. Failure is when your business shuts down because you didn’t get the help you needed.

The best way to get timely help is to work on your support system while you work on building your business. That way you will already have a ready list of resources available that you can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to you no matter what your business model may be. These include:

Publications (newsletters, magazines, books)
People (professional advisers, mentors, teachers, consultants)
Networks (organizations and forums in your niche as well as general business and marketing)
Education and training (tutorials, courses, and seminars)

After you have answered these four key questions you are now ready to ask yourself that one big question again — are you ready to start your own business?

10 Sure-Fire Steps to take the Fear out of Public Speaking

This article reveals 10 simple steps to minimize the fear of Public Speaking. Find out how to make it so much easier and do it a whole lot better.

Do you “feel the fear” when asked to do some Public Speaking?

Public Speaking is still one of our greatest fears and it turns grown men and women into nervous wrecks. The mere thought of it turns our tongue to cotton wool, causes our internal plumbing to act up and turns our knees to jelly.

Well, there’s no need for all of this because help is at hand. All you need to remember are your P’s and Q’s. Let’s start with the P’s

Preparation – When you sit down to write what you’re going to say, bear in mind who you’ll be speaking to. Will they understand what you’re talking about; will they understand the technical stuff and the jargon? If in doubt remember the old saying – “Keep It Simple Stupid”.

Make sure that what you say has a beginning, middle and an end. Think of some anecdotes that help reinforce your story. People think visually so paint verbal pictures for your audience. And always remember, people want to know what’s in it for them – so make sure you tell them!

Place – Have a look at the venue before the event if you can. It’s not always possible, however, even if you get there half an hour before, you can check out where you’ll be speaking. Stand at the point where you will deliver from, imagine where the audience will be and check that they can see and hear you. You may even wish to place a glass of water where you’ll be able to find it.

Personal Preparation – Before any Public Speaking event, think about what you are going to wear; when in doubt dress up rather than down. You can always take things off for a more casual look. Men could remove their jacket and their tie. Women could remove items of jewelry. Part of your personal preparation should include some mouth and breathing exercises. Practice saying some tongue twisters to give your speaking muscles a good work out. Take a deep breath and expand your diaphragm. Then breathe out,counting at the same time; try and get up to fifty and not pass out.

As part of your personal preparation, write your own introduction. Write out exactly what you want someone to say about you, large font, double-spaced and ask the person introducing you to read it. Believe me they won’t object and will probably be pleased and impressed.

Poise and Posture – Whenever you’re called to speak, stand up or walk to the front quickly and purposefully. Pull yourself up to your full height, stand tall and look like you own the place. Before you start to speak, pause, look round your audience and smile. You may even have to wait until the applause dies down. Remember, you want the audience to like you, so look likable.

Pretend – I’m suggesting you pretend you’re not nervous because no doubt you will be. Nervousness is vital for speaking in public, it boosts your adrenaline, which makes your mind sharper and gives you energy. The trick is to keep your nerves to yourself. On no account tell your audience your nervous; you’ll only scare the living daylights out of them if they think you’re going to faint.

Some tricks for dealing with nerves are: Before you’re called to speak, get lots of oxygen into your system, run on the spot and wave your arms about like a lunatic. It burns off the stress chemicals. Speak to members of your audience as they come in or at some time before you stand up. That tricks your brain into thinking you’re talking to some friends. Have a glass of water handy for that dry mouth. One word of warning – do not drink alcohol. It might give you Dutch courage but your audience will end up thinking you’re speaking Dutch.

The Presentation – Right from the start your delivery needs to grab their attention. Don’t start by saying – “Good morning, my name is Fred Smith and I’m from Smith Associates.” Even if your name is Smith, it’s a real boring way to start a presentation. Far better to start with some interesting facts or an anecdote that’s relevant to your presentation.

Look at the audience as individuals; it grabs their attention if they think you’re talking to them personally. Talk louder than you would normally do, it keeps the people in the front row awake and makes sure those at the back get the message. Funnily enough, it’s also good for your nerves.

PowerPoint – And for those of you who haven’t heard of it, it’s a software program that’s used to design stunning graphics and text for projection onto a screen. As a professional speaker, I’m not that struck on PowerPoint. I feel that too many speakers rely on it and it takes over the presentation. After all, you’re the important factor here. If an audience is going to accept what you say then they need to see the whites of your eyes.

There needs to be a big focus on you, not on the technology. Use PowerPoint if you want but keep it to a minimum and makesure you’re not just the person pushing the buttons. Why not get a bit clever at using the faithful old Flip Chart, lots of professionals do.

Passion – This is what stops the audience in their tracks. This is what makes them want to employ you or to accept what you’re proposing. Couple this with some energy, enthusiasm and emotion and you have the makings of a great public speaker. Give your presentation a bit of oomph and don’t start telling me – “I’m not that kind of person.” There’s no need to go over the top but you’re doing a presentation to move people to action, not having a cozy little chat in your front room.

That’s the P’s finished, so let’s look at the Q’s.

Questions – Decide when you’re going to take them and tell people at the start. In a short speech it’s best to take questions at the end. If you take them as you go then you may get waylaid and your timing will get knocked out. Never – never – never finish with questions; far better to ask for questions five or ten minutes before the end. Deal with the questions and then summarize for a strong finish.

Too many presentations finish on questions and the whole thing goes a bit flat. When you’re asked a question, repeat it to the whole audience and thank the questioner. It keeps everyone involved, it gives you time to think and it makes you look so clever and in control.

Quit – Quit when you’re ahead. Stick to the agreed time; if you’re asked to speak for twenty minutes, speak for nineteen and the audience will love you for it. Remember, quality is not quantity. One of the most famous speeches ever – “The Gettysburg Address”, by President Lincoln, was just over two minutes long.

Right, that’s my cue to quit when I’m ahead. Now that you’re armed with this information you too can minimize your fear of Public Speaking.

How Gadgets Make History

Gizmos and gadgets bring convenience and amusement into our lives. This article explores how many of the great inventions in history stemmed from simple gadgets created by smart men and women.

The history of gadgets spans as far back as humanity itself — since hominids began creating tools to make their lives easier. Humans have always created devices and appliances with specific practical purposes that were initially thought of as novelties, due to unfamiliarity with and initial unwillingness to accept the technology. Today, industry has augmented the creation of new gadgets, while certain retailers, including Brookstone and Richard Thalheimer’s RichardSolo.com, specialize in popularizing them.

What famous inventors Benjamin Franklin, Thomas Edison, Alexander Graham Bell and Leonardo Da Vinci, among others, had in common was foresight. They understood that a lifetime spent playing with what others viewed as toys and senseless gadgets would eventually result in indispensable technology. From just that small group, the groundwork for electricity, communications, film, and flight was laid because of their gadgets, which obviously possessed more value than novelty.

Perhaps one of the earliest, most well known gadgets created is the wheel, many millennia ago. Take a ride in your car and witness how truly revolutionary such a gadget became and how much we now rely on it for transportation. A more recent gadget, the Apple iPhone, appears to be the beginning stages of yet another gadget-turned-necessity that will reshape communications.

“The iPhone may someday be looked upon as the device that started a second revolution in computing. Desktop computing was the first revolution. Hand-held computing will someday be regarded as the second revolution, and the iPhone is the product that started it.” -Richard Thalheimer, RichardSolo.com

All gadgets were not created equal. In fact most inventions are built on the newest technology. The world of gadgets is tiered; devices fall into one of four categories: mechanical, electronic, programmable, and application. Mechanical gadgets include the wheel, as well as later developments such as the pulley, the bicycle, the sail boat, the thermometer and the sort. Following the advent of electricity, gadgets were taken to a new level as inventors began to discover different uses for the newly harnessed energy. The television, radio and quartz watch are examples of electronic gadgets. After electricity, inventors toyed around with electronic information via microprocessor, beginning an age of programmable devices such as computers, and later, MP3 players and the iPhone. Application gadgets include iTunes, Microsoft Office and other computer applications that customize our experience with programmable devices.

Richard Thalheimer, the President and founder of online gadget vendor RichardSolo.com, and founder and former CEO of gadget giant The Sharper Image, understands, maybe better than anyone, that there’s much more to gadgets than novelty.

“Certainly most people enjoy the novelty of a gadget that introduces new convenience to their lifestyle. What they forget is that solving these everyday problems is not just entertainment, but some of these devices become functional necessities. In my personal life, I rely on my iPhone, my garage door opener, my nose hair trimmer, my electric toothbrush, and other gadgets that were once regarded as novel gadgets. “

– Richard Thalheimer, RichardSolo.com

Both his former brainchild and his current venture sell quirky, useful and fun gadgets of all types, from mechanical to programmable and application. He has seen some devices, such as the Ionic Breeze air purifier, spur sensational and lasting trends based on a realization of utility value, while others collected dust on the shelves after their novelty wore out. Specialty stores like The Sharper Image and Richard Thalheimer’s RichardSolo.com serve a greater purpose: spread new ideas, and give credit to the Franklins and Edisons of the world.

How to Be a Creative Entrepreneur

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner you want to be as creative as possible but how on earth can you open up your mind to get to the point where ideas just spill out?

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out?

Small business owners are expected to be creative and inventive, otherwise how could they run their own firm? If you have a sneaky feeling that creativity is not one of your strong points what can you do to stimulate your brain and get it kicked-started?

Be Unlimited

Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’. You have to be an ‘unlimited thinker’. Get into the habit of seeing no boundaries; decide that there are no taboos. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process.

Be Future-Focused

Creative ideas invariably come when you ‘look’ into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I don’t think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in today’s world.

Be a Writer

Once you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesn’t matter how outlandish it is, you can look at it in the cold light of day later on.

The fact you are responding to the ideas by noting them will further encourage you to be even more creative – good deeds encourage more good deeds!

Be Clutter-Free

If you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all it’s doing is constantly reminding you how untidy your office is. To be creative remove all the clutter from your life and free your mind.

Be Action-Oriented

All of these points are great, but if you don’t take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned. A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can.

Don’t be afraid to break down the boundary walls. As John Stuart Mill said, “That which seems the height of absurdity in one generation often becomes the height of wisdom in the next.”

Let me close with one question – can you be creative enough to be dismissed as a dreamer? No? Then get practicing!

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you’re not justified in taking time away from your business because you’re self-employed? Here are five great reasons why you should definitely take a vacation.

So you think you’re not justified in taking time away from your business because you’re self-employed? Here are five great reasons why you should definitely take a vacation:

1. Physical down time

You work hard to grow and maintain your business. Trying to be superhuman will certainly take its toll if you allow it to. Give your body a break by taking in some R&R.

2. Mental down time

Your days are filled with busy, sometimes even hectic, day-to-day activities related to your business. If you don’t allow yourself to get away from it once in a while, your peace of mind and general well-being will most definitely suffer. Get out and play. Your mind will thank you!

3. Spend time with loved ones

Your family and friends see you working, working, working, sometimes rarely coming up for air. Both you and they will appreciate spending some quality time together.

4. See the world (or your own back yard)

The important thing is to do something you enjoy, whether it’s traveling or, if that’s not your cup of tea or you don’t have the budget for it, spend time at home. If you also work out of your home, this could be challenging. The key is to stay out of your office during your vacation time. Try getting creative with this. Make your office “off limits” by closing the door and placing a sign on it. Do whatever it takes to keep your mind off working. How about a hobby or a day trip to the beach? Think of what you can do within your budget that’s fun. Or do nothing at all!

5. You have a life

Although this one is a no-brainer, it surprises me how many small business owners don’t feel as if they deserve time off. There is too much to do, and not enough hours in the day to get it all done. Well, I’ve got news for you. It’s always going to feel that way! Only you have the power to allow yourself time off. Even if you prefer only to take a day here and a day there instead of a week-long (or longer) vacation each year, that’s a whole lot better than never taking time off. Trust me, you’ll feel better about yourself and your work if you take regular vacation time. You’ll be healthier, too!

3 Myths That Ruin Meetings

Every year these myths waste billions of dollars in payroll money.

These myths have cost companies billions of dollars in wasted payroll money.

Myth #1 Structure spoils spontaneity.

I once attended a two-day long disaster that easily cost over $40,000. Thirty people spent the first hour seeking an issue to discuss, then spent the next 15 hours arguing over insolvable problems. When I asked the manager who called the meeting, “Where’s the agenda?” the reply was, “I didn’t want to spoil the spontaneity by imposing a structure.”

Reality: If spontaneity were a universally sound business practice we would build buildings without blueprints. Of course, no smart business leader works without a plan.

The Fix: Set a goal and then prepare an agenda. Ideally, this agenda should be so clear, complete, and specific that someone else could use it to lead the meeting to obtain the accomplish the goal.

Myth #2: Since it’s my meeting I should do all the talking.

Some meetings are run like a medieval court. The chairperson sits on a verbal throne while the subjects sit in respectful silence. The big talker justifies this by thinking: if the other people in the meeting knew anything worthwhile, they’d be leading the meeting.

Reality: If you’re the only one talking, you’re working too hard. In addition, realize that most people protect themselves from extended monologues by sending their thoughts off on a holiday. That is, no one is paying attention to you: they’re busy daydreaming, doodling, or dreaming.

The Fix: Convey large amounts of information by a memo or email. Then call a meeting based on participant driven activities that test or reinforce comprehension.

Myth #3: Meetings are free.

Most meetings are paid for with soft money. That is, it’s money that has already been spent for wages. In addition, no purchase request is necessary. No budget needs to be approved. All someone has to do is call a meeting.

Reality: Meetings are very expensive. They use people’s time, and payroll is the largest part of running a business. When people hold bad meetings, they waste the most important resource in a business – the time people that spend working to earn a profit for the company.

The Fix: Design meetings to earn a profit. After all, a meeting is a business activity, not a company picnic.

4 Better Ways to Handle Complaints

Photo by Alicia Zinn from Pexels https://www.pexels.com/photo/assorted-business-desserts-display-159991/

If you fail to meet the customer’s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company.

If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience. If you fail to meet the customer’s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company. If you drop the ball with customers at the Moment of Truth , but rebound with a quick customer recovery, research shows that the customer will tell up to 17 people about your service recovery.

Did you get that? Customers will tell 5 people if you WOW them, BUT if there’s a problem and you quickly fix it, they will tell more than 3 times as many people as they would if no problem had occurred at all. One of the fastest and easiest ways to grow your bottom line is to equip your front line employees with skills to respond to complaints and problems in such a way that they completely regain goodwill and restore the customer’s confidence.

Read on to find out exactly how to do this.

1. Resolve problems as quickly as possible. The faster the resolution, the better the chances for maintaining loyalty. TARP, Inc. found that ninety-five percent of complaining customers would remain loyal if their complaint was resolved on the first contact. That number dropped to seventy percent when the complaint was not immediately resolved. In fact, the speed of resolution has a greater impact on future loyalty than the resolution itself. Strive to resolve complaints on the first contact and when that isn’t possible, final resolution should occur within 5 – 10 business days in order to maintain and build loyalty.
2. Give Them Something.Coupons, product samples, and other freebies have a definite impact on loyalty after a service failure has occurred. Years ago American Airlines gave me 7000 frequent flyer miles after I experienced a gruesome delay. And that gift of miles, was enough to make me come back. But don’t take my word for it: A study conducted for the Society of Consumer Affairs Professionals (SOCAP) found that 58% of complaining consumers who received something in the mail following their contact with consumer affairs departments were delighted, versus only 40% of those who did not receive anything. Giving customers token items, such as coupons or product samples, after a service failure both increases the perception of value and serves to maintain loyalty.
3. Only allow the friendliest, most helpful, and diplomatic employees to talk to customers. Employee courtesy and attitude are critical factors in regaining the goodwill of customers who have experienced a problem. Customers contacting a company with a problem want to talk to a person who is courteous, professional sympathetic and understanding. Additionally, employees must be skilled in communicating with diplomacy, expressing empathy, and representing the company credibly and convincingly during times of consumer distress. The attitudes and behaviors of front-line professionals form powerful lasting impressions with customers whether these impressions are positive or negative.
4. Encourage your people to “Be Gumby”. You remember Gumby don’t you—the green rubbery figure that Eddie Murphy portrayed so hilariously on Saturday Night Live? In my seminars I teach employees to “Be Gumby” when it comes to dealing with customers. By being Gumby, I mean do whatever it takes to service customers. This includes being flexible, bending over backwards, making a 180 degree turn when you were heading another direction on a non customer-impacting task. It might even mean standing on your head. The idea is to be completely customer focused. Being Gumby guarantees you’ll always make customers happy.

4 Rules For New Entrepreneurs – Practical Tips For Starting Right

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly.

You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

1.Don’t Quit Your Day Job.

Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

2.Find Your Niche.

The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”

3.Have an Online Presence.

Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.

4.Refuse to Quit.

Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped—but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Says Lesonsky, “Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure—just don’t repeat the same mistake!”

Breaking the Chains!

Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses’ SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight back and “break the chains”:

Build that website and perfect your online presence.

The Internet is one place where, compared to print and other forms of electronic media, the playing field is relatively level. A website filled with loads of great content will be loved by the search engines like Google and Yahoo!, and because of that, customers that may not even know where you are can find you and buy online. If you own a retail store, start an e-store. If you own a restaurant or a service-related business, offer a gift certificate or printable coupon. Starting a mailing list on your website with the latest news, events and special offers is a great way to get (and keep) loyal, regular customers. The options are endless, and best of all, content is the Internet king, not slick, flashy, repetitive advertising. If you aren’t comfortable with all things Internet, there are many companies that are, and can help you with web design, web hosting, search engine optimization, and web marketing.

Join (or start) a co-op or business association.

“Strength in Numbers” is more than a catchy phrase, it is becoming a necessity in our current business climate. Trade organizations can purchase products together to get better rates and buys, they can advertise together with direct mail coupons and newsletters (another big money saver), and they carry more political clout by appointing representatives to call on state legislatures or even Congress in order to promote legislation favorable to small independent businesses. If your area doesn’t have a trade organization, or does but you feel it doesn’t meet your needs, start one! The National Federation of Independent Business is a great resource with representatives in all fifty states and Washington D.C.

Don’t mimic Corporate America

Advertising is not cheap, because the prices that the large corporations are willing to pay for it have priced it out of the reach of most small businesses. This is not necessarily a bad thing; let them have all of the cold, impersonal, beat you over the head repetitive advertising! People only care about this on Super Bowl Sunday anyway! Always go for the personal touch. If you own a restaurant or retail store, introduce yourself. Let them know you appreciate them coming by, and you can’t wait to see them again. Always offer coupons or incentives, and be as unique, creative and memorable as you possibly can. Remember that “word of mouth” advertising is so great you can’t put a price tag on it. Put yourself in the customers shoes, and stay there! Don’t ever do what you want; do what they want. Don’t just market your business, market yourself. It leaves an impression, and with the sorry state of customer service today in most (chain) businesses, people won’t forget it!

Remember, you are an independent business because you wanted to do something new or different, so promote yourself accordingly. Here’s to you “breaking the chains” and becoming successful with your chosen endeavor.

5 Things to Consider Before You Hire a Virtual Assistant:

I hear the term “Virtual Assistant” more and more in business. Did you know that you could possibly hire someone from another continent that works while you sleep and maybe for $8 – $12 Dollars. Most of the VA’s I work with have degrees and one an MBA in Business Admin. I pay her a pautry $15.00 per hour now thats waht I call a bargain!

Understanding What a Virtual Assistant Can Do

I hear the term “Virtual Assistant” more and more in business. Did you know that you could possibly hire someone from another continent that works while you sleep and maybe for $8 – $12 Dollars. Mos t of the VA’s I work with have degrees and one an MBA in Business Admin. I pay her a paltry $15.00 per hour and what a bargain that is.

With the growth of virtual assistants has also been a change in what it means to be a virtual assistant. The leaders and founders of this particular entrepreneurial job have made distinctions between what it means to be a virtual assistant, and what it doesn’t mean. When you are explaining your business to others, you want to make sure to keep this standard.

Being a virtual assistant is becoming a distinct definition of a specific home owned business. It is expected that the standards will be upheld of a virtual assistant for all others who are working in this profession. This means that a virtual assistant is someone who provides a variety of services to businesses and individuals following the standard that has become formalized in the past decade.

The first angle that is taken towards approaching what a virtual assistant is includes the idea of being virtual. If you are not working out of your home, or remotely, then you are not considered a virtual assistant. Instead, it is considered to be a temporary job or a telecommuting job. One of the standards for being a virtual assistant is having the freedom to work where you want.

The second part to being a virtual assistant is the distinction that is made in the job description. Most virtual assistants will cringe at the idea of being called a secretary or freelance worker. Technically, a freelance worker is one who only does the job for extra income. At the same time, a secretary is one who doesn’t do the work continuously with only one client. A virtual assistant is provided in order to create a substantial and long term relationship with a business.

Here are 5 things you should consider in a Virtual Assistant?

1. Professionalism. Does the VA answer her or his emails, voice mails and other correspondence in a timely and professional manner? It is important if this person is to work for you has the right skills to not keep you or a deadline waiting. Make sure you give a covert task to her or him to pass that shows commitment to deadlines.

2. Project Management. Juggling tasks nowadays is vital. We now tap out feet in front of the microwave so things need to get done. If a person cannot work with a few projects on the go you might want to move on. I guarantee you will only find out that they have a project management problem when you lose “the big deal”.

3. Availability. Many of these people work for several people at the same time. It is not uncommon for you as an employer to be in a funnel system for the VA. You slowly move down the funnel as they take on better contracts from new virtual employers. Be aware that you and your project will get dropped at the most time you least need it. You also need to be lining up new VA’s. Try to split your work between 2 or more VA’s to combat this problem.

4. Test. Give the VA a mini project before going ahead with a contract. I also give a minimum of 2 tasks that cost no more than $30 -$40 to complete. I need them done correctly and to my total satisfaction before I even consider this person. It is simple to hire one of the first few people to come along but please shortlist at least 10 and give the tasks to 2 of the 10 you shortlisted. Obviously make sure these tasks are something you actually want done, don’t waste any money.

5. Get References. Can the VA give you a list of people whom you can contact who will tell you about working with her or him?

The main distinction that most virtual assistants will work towards creating is the idea of being in a relationship with a business, and making this their business. This goes beyond the Expectations of any temporary work or telecommuting job. It also means that the services a virtual assistant can provide will go outside of job descriptions that are made in the office. By understanding the standards for being a virtual assistant, you can best approach this in your own relationships with businesses.